the HIGH ROAD

BRAND GUIDELINE

VOICE

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Brand Mark

Logo - Morning Path Lockup

Logo - High Noon Path Lockup

Logo - Evening Path Lockup

Logo - Horizontal Lockup

Logo - Horizontal Lockup Clear Space

Logo - Vertical Lockup Clear Space

Brand Mark Usage

29. Logo_Partnership_VerticalLockup-01.png

29.5 Logo_Partnership_VerticalLockup-01.png

Logo - Partnership Vertical Lockup

28. Logo_PartnershipLockup_Horizontal-01.png

28.5 Logo_PartnershipLockup_Horizontal-01.png

Logo - Partnership Horizontal Lockup

Don't rotate the logo

Don't stretch/warp the logo

Don't pair any marks near the logo that may confuse the user

Don't use any outlines around the logo

Don't add any effects or treatments to the logo

Don't use another font for the logo

Color Theory

Morning Hunter GreenHEX: 162C01 CMYK: 74, 54, 85, 70 RGB: 22, 44, 1 — Morning Hunter Green
HEX: 162C01
CMYK: 74, 54, 85, 70
RGB: 22, 44, 1

Morning MossHEX: A39F7C CMYK: 38, 30, 56, 2 RGB: 163, 159, 124 — Morning Moss
HEX: A39F7C
CMYK: 38, 30, 56, 2
RGB: 163, 159, 124

Morning Sand YellowHEX: FFC45C CMYK: 0, 25, 73, 0 RBG: 255, 196, 92 — Morning Sand Yellow
HEX: FFC45C
CMYK: 0, 25, 73, 0
RBG: 255, 196, 92

Morning Sun YellowHEX: FFF2E3 CMYK: 0, 4, 9, 0 RBG: 255, 242, 227 — Morning Sun Yellow
HEX: FFF2E3
CMYK: 0, 4, 9, 0
RBG: 255, 242, 227

High Noon NavyHEX: 012B41 CMYK: 99, 76, 48, 51 RBG: 1, 43, 65 — High Noon Navy
HEX: 012B41
CMYK: 99, 76, 48, 51
RBG: 1, 43, 65

High Noon Light BlueHEX: B6C6D7 CMYK: 28, 15, 8, 0 RBG: 182, 198, 215 — High Noon Light Blue
HEX: B6C6D7
CMYK: 28, 15, 8, 0
RBG: 182, 198, 215

High Noon Leaf GreenHEX: BFAF8B CMYK: 27, 27, 49, 0 RBG: 191, 175, 139 — High Noon Leaf Green
HEX: BFAF8B
CMYK: 27, 27, 49, 0
RBG: 191, 175, 139

High Noon Sun YellowHEX: FFDAAA CMYK: 0, 15, 35, 0 RBG: 255, 218, 170 — High Noon Sun Yellow
HEX: FFDAAA
CMYK: 0, 15, 35, 0
RBG: 255, 218, 170

Evening Deep BlueHEX: 00173B CMYK: 100, 88, 42, 57 RBG: 0, 23, 59 — Evening Deep Blue
HEX: 00173B
CMYK: 100, 88, 42, 57
RBG: 0, 23, 59

Evening TealHEX: 007083 CMYK: 89, 43, 39, 10 RBG: 0, 112, 131 — Evening Teal
HEX: 007083
CMYK: 89, 43, 39, 10
RBG: 0, 112, 131

Evening Soft TurquoiseHEX: 99CCCC CMYK: 40, 5, 20, 0 RBG: 153, 204, 204 — Evening Soft Turquoise
HEX: 99CCCC
CMYK: 40, 5, 20, 0
RBG: 153, 204, 204

Evening Warm MoonHEX: FF7866 CMYK: 0, 67, 56, 0 RBG: 255, 120, 102 — Evening Warm Moon
HEX: FF7866
CMYK: 0, 67, 56, 0
RBG: 255, 120, 102

THE HIGH ROAD PATTERNS

Pattern - Morning Path

Pattern - High Noon Path

Pattern - Evening Path

Photography

Lifestyle Photography
• Warm color balance
• Neutral hues
• Soft contrast
• Add grain/noise
• Natural lighting
• Reflect subject engaged in their environment